Stop being invisible to AI and win the customers who let it decide.

Apply our proven diagnostics, concepts and frameworks to own the one position that matters in modern commerce. Not a ranking. Not an ad slot. The AI's answer, every time a customer asks.

What is Partu AI?

The Machine Customer Company

Partu AI is a Finnish AI company specialising in agentic and conversational commerce. We help businesses become discoverable, competitive, and ready to transact for both human customers and machine customers such as AI agents, across the full customer journey.

Be the answer, not the gap

The next customer asking about you is an AI. Will it find you?

Your content, data, and brand need to be legible to machines, not just humans. AI Readiness is how we get you there: structured content, machine-readable data, and a presence that AI systems can find, understand, and recommend.

Your competitors are being recommended. You’re being skipped. Not because your product is worse, but because your content isn’t readable to AI.

We make your website, product data, and brand signals machine-legible. So when an AI agent researches your category, you’re part of the answer, not a gap in the results.

Where we often start: the Partu AI Readiness Score runs a full diagnostic across six dimensions and shows you exactly where you stand today. It’s the entry point for every AI Readiness engagement we run.

Check your readiness ›
Brand content structured for AI discoverability
Partu AI Readiness Score — illustration of a person reviewing content quality cards

Start by checking your AI-readiness

One Score. Six Dimensions. Complete Clarity.

AI visibility starts from AI accessibility. The evaluations we run on your website combine to form your Partu AI Readiness Score, a benchmark that shows where you stand today and what to improve.

This score helps you track your progress, align teams, and justify improvements to leadership. It’s your digital maturity compass and your first KPI for the AI era.

Check readiness ›

See Partu AI Lens in action

This is what clarity looks like.

Every Partu AI Lens report opens with your overall score, your strongest dimensions, and the gaps worth closing first. All on one page.

Partu AI Lens report showing an overall AI readiness score with evaluation signals including Crawl-Ready Content, Semantic Foundation, Structural Clarity, and Page Identity Signals.
Example Partu AI Lens report: your overall AI readiness score and dimension-by-dimension breakdown, all on one page.
Partu AI Lens report showing an overall AI readiness score with evaluation signals including Crawl-Ready Content, Semantic Foundation, Structural Clarity, and Page Identity Signals.
Example Partu AI Lens report: your overall AI readiness score and dimension-by-dimension breakdown, all on one page.
  • 90%

    of brands have zero mentions when AI responds to relevant customer queries.

    Victorious, May 2026

  • 60%

    of brands will use agentic AI to facilitate streamlined one-to-one interactions by 2028.

    Gartner, Jan 2026

  • 90%

    of all B2B purchases will be handled by AI agents by 2028.

    Gartner, Nov 2025

Illustration representing conversational commerce across channels

The new storefront is a conversation

Every question. Every channel. One agent.

Shoppers no longer browse, they ask. They expect answers in chat, on voice, inside the apps they already use. Partu AI gives your business a sales agent that sells, supports, and follows up across every conversational surface.

  • Discovers products through natural dialogue, not keyword search
  • Resolves support questions before they reach your inbox
  • Re-engages customers proactively at the right moment
Talk to us ›

Put Conversational Commerce into action

A smarter guest experience.

Smart Guidance means your returning guests never repeat themselves. Partu AI agents recall preferences, anticipate needs, and handle everything seamlessly, every time.

  • You

    I need a room in Helsinki for the 18th and 19th.

  • Partu AI

    Welcome back, James. I've reserved your usual: high-floor corner suite, quiet side, away from the elevators. Checkout the 20th at 11:00. Shall I arrange the airport transfer for Thursday morning, same as last time?

  • You

    Yes, early flight. 05:30 pickup.

  • Partu AI

    Transfer confirmed for 05:15 from the main entrance. Your pillow menu preference is on file as usual, and I've noted your espresso and the FT for arrival. Can I do anything else for you before I send the confirmation?

  • You

    No, that's it.

  • Partu AI

    Confirmation sent to your usual address. It looks like it's going to be clear skies and on the warm side when you arrive, so you can pack light. See you on the 18th, James.

Get started today

Know your AI readiness score. Right away.

Partu Lens delivers a full AI-readiness audit of your digital presence, including brand, products, content, and structured data, with a scored report and actionable recommendations.

One-time diagnostic. No subscription required. Results delivered within 3 business days.

AI agents for customer operations

Your support team, extended.

Partu AI agents take ownership of the work your customer service and success teams do every day - resolving tickets, following up after purchase, catching issues before customers report them, and handing off to humans when judgment is needed.

  1. 01

    Resolve

    Handle inbound tickets end-to-end across email, chat, and forms. Refunds, returns, order changes, account questions, everything closed without a human in the loop when you want it, in your brand voice.

  2. 02

    Follow up

    Proactively reach out after delivery, after a support contact, or at renewal. Confirm the issue is resolved, surface satisfaction signals, recover at-risk accounts before they churn.

  3. 03

    Detect

    Spot patterns across conversations: a shipping carrier failing a region, a product defect cluster, a pricing page confusion. Flag operational issues to your team with the evidence already gathered.

  4. 04

    Escalate

    Know the limits. Route to a human when stakes are high, sentiment turns, or policy is ambiguous. With full context, suggested response, and the customer history attached.

Ensure your customer success

When something goes wrong, your agents are already on it.

A real scenario: critical parts delayed in transit. Our agents catch the risk, source an alternative, and resolve it before the line goes down.

  • Partu AI

    Hi Lena, your order #PO-7714 for the hydraulic valve assemblies is showing a 12-day delay at the supplier. Your scheduled line restart is in 9 days.

  • Partu AI

    I've found an alternative supplier with compatible spec and 4-day lead time. Cost difference is +€340 on the order. Want me to reroute?

  • You

    Yes, do it. And flag this supplier for the approved list.

  • Partu AI

    Done. New PO raised, delivery confirmed for Thursday. I've added the supplier to your approved list and updated the procurement report. Your line lead has been notified.

Partu integrating with existing business systems

From your systems to every AI channel

Your systems, your channels, your AI finally speak the same language.

You’ve built the stack. Now make it work together. Partu AI connects your product feeds, booking engines, and checkout flows into one coherent experience for customers and AI agents alike.

Whether you’re running a Shopify store, a hotel booking system, or a service catalogue - fragmentation is costing you customers. They drop off when things don’t connect.

Partu AI plugs into your existing stack without ripping anything out. API-first, modular, and ready to connect with ChatGPT, Claude, Google, Shopify, Amazon, and whatever comes next.

The result: a customer experience that feels seamless. And an AI-ready data layer that makes you visible everywhere that matters.

Connect with everything ›

Common questions

Ask us anything.

What is Partu AI, exactly?

Partu AI is a Finnish AI company specialising in agentic and conversational commerce. We help businesses design, evaluate, and optimise digital customer experiences so they work for both human customers and machine customers such as AI agents. Partu AI provides a conversational AI companion designed to guide customers intuitively through digital journeys. Whether they're shopping, booking, or exploring services, Partu AI is there to help. It's present, helpful, and never in the way. We take great care of your data to make it accessible to AI agents and AI searches, so you'll stay visible to your customers in the age of AI. We also connect your service to conversational commerce solutions external to your service. Ask us for more information on integrations, such as Shopify, ChatGPT and Google Gemini, among others!

How is Partu AI different from a chatbot or regular recommendation engine?

Partu AI doesn't just answer, it adapts. It understands context, emotion, and timing to create truly seamless experiences. It's more than a bot. It's a digital presence that quietly elevates engagement. And it has a team of other AI agents helping it out, quietly in the background.

Which industries is Partu AI best suited for?

Partu AI is built for any environment where conversations matter. Our current clients are in retail, hospitality, and the services sector, where intuitive guidance can directly impact outcomes and satisfaction. But don't be afraid to get in touch, if you want to introduce it to your domain. We are here to help you make your services shine, just like Passepartout.

How long does it take to get started with Partu AI?

We'll show you in a demo how simple it can be. Our onboarding is designed to be light, flexible, and adapted to your unique service flow.

Is Partu AI secure and GDPR compliant?

Absolutely. Partu AI is designed with privacy by default, ensuring compliance with GDPR and other major privacy frameworks.

Know how machine customers experience you.

Check your AI readiness ›

From AI discoverability to agentic commerce performance, Partu AI covers the full machine customer journey. We start with your situation and tell you exactly where to focus.